The Why

Why Rana?

In Spanish, rana means “frog,” an ancient symbol of transformation and metamorphosis. This same word, in Arabic, means “beautiful, eye-catching.” We combine both of these definitions to be the foundation for everything we produce: we strive for our work to be beautiful and eye-catching, and the process by which we create is transformational.

The Who

Our Team

Andrea Roche

Life is a song, sing it!

Trainer, Editor and Motion Graphics Designer

Andrea always dreamed of being able to unite communication for development and production audiovisual in her work ... and with Rana Labs she is making that dream come true. She works on projects that promote the inclusion and visibility of vulnerable groups, and has acquired new knowledge and perceptions of life that motivate her to create materials that promote social awareness. Her passion for post production has led her to materialize ideas and create content that allows audiences to visualize the essence of each project and story.

Eric de León

My name in sign language is E*beard*F

Project Manager
Eric is a graduate in Electronics Engineering with a master's degree in electronic business. He has worked in management and media administration where he was a founding partner for 10 years of a television and digital media outlet in Guatemala aimed at young people, ending his participation by selling the company to a media group. His passion for human growth led him to study sign language in Guatemala, which led him to become involved as an Executive Producer and Project Manager of visual materials aimed at the deaf public in Guatemala to raise awareness of disability issues. In his professional experience acquired as a project manager and media producer in recent years, he has identified the importance of generating content to vulnerable populations, strengthening business strategy, being organized and a good communicator. He proactively seeks constant improvement and strategic alliances to achieve the objectives of each project.

Jeffree Carvajal

Coffee, please! With two sugars 🙂

Creative Director

Jeffree studied communication at the Rafael Landívar University in Guatemala. He was co-founder and director of a television channel for 10 years, creating and producing entertainment, music and content programs for youth. A desire to impact the next generation of his country gave him the opportunity to find an important area of professional development: education. This is how he became a university professor in the audiovisual space at different universities.
The creativity and vision of working in content production led him to venture into cinema, directing his first short film called Another Sense (Otro Sentido in Spanish), a material made for both deaf and hearing audiences. It is the first fully integrated film of its kind in Guatemala. His passion for teaching and innovation with inclusive materials has been fused together at Rana Labs, where the perfect blend of creativity and social impact occurs.

Johanna Park

...let us not love with words or speech but with actions and in truth.

Director of Operations

Johanna's love for music, arts & watching tv/movies began as a child. Growing up she had dreams of becoming an Opera singer which led her to become a classical trained musician. Her love for the creative arts led her to work at Rana Labs in digital media as the Director of Operations wearing multiple hats from business development to pre-
and post-production management. She has over 15 years of experience working in various capacities for non-profit and for-profit companies. Her absolute favorite thing to do is to travel because it allows her to experience different cultures and meet interesting people.

Liang Cai

If you walk the footsteps of a stranger, you'll learn things you never knew you never knew.

Filmmaker, Editor and Motion Graphics Designer

Liang Cai brings the creative and technical expertise in our projects such as the award-winning Documentary Series, Our American Story produced for Voice of America. He believes in sharing what he knows and will be assisting the Rana Labs team this year in training university students in documentary film production. Liang specializes in combining animation and live action video into visual storytelling. With over 10 years of experience working both in Washington, DC and New York on various feature films, documentaries, TV shows and commercials, his past experience include works for two Fox Searchlight Films, MTV show True Life, 2014 and 2018 Democratic National Campaign commercials, and more. Liang has a keen interest in working on video projects for the right cause. He has worked with numerous NGOs on projects for social justice, education equity, climate change and more. Liang graduated from Peking University, China with a BA in Film and TV Production and holds a Master Degree in Film and Media from American University in Washington DC. He has also attended and completed intensive film training program at FAMU International in Prague, Czech Republic.

Miles Sedgwick

I run, bike and I drive a 1963 Citroen 2CV.

President & Director of Content
Miles began his career in the digital media space in São Paulo nearly two decades ago, creating websites and multimedia content while studying in Brazil. Back in his adopted hometown of Washington D.C., he worked as a web developer, bike messenger and shot videos as a hobby until his employer at the time began to take notice. Just as YouTube and Facebook were taking shape, he started a journey of producing digital media content while living and working overseas in Latin America, Africa and the Middle East for many years. Fluent in Spanish and Portuguese, he has created award-winning content for clients such as USAID, the Robert Wood Johnson Foundation, the Citi Foundation, the Gates Foundation, Voice of America and many other organizations around the world. The idea to start Rana Labs is the direct result of combining his global experience and learning while his passion stems from sharing what he has learned as a way to inspire new content creators.

Ssematimba Solomon

Stories pass on morals, identity and bring people together.

Producer and Content Strategist
Solomon is an experienced content strategist and knows the art behind crafting stories that lead to social change. He helps to lead the Rana Labs East Africa division through demonstrated leadership, research and analytical skills, coupled with the ability to lead instructional workshops and provide constructive feedback. His skillset with storytelling is based on both awareness-building campaigns and analytical, and he excels at crafting stories from integrated information from various sources. He possess a significant working knowledge of technology in mobile and desktop platforms. As a content strategist, his understanding of SEO helps to refine what is produced and for which audience. He helps NGOs and other organizations to design social media advertising campaigns & content development.

Zeidy Mancilla

Good music, a coffee and a delicious chocolate cake

Administration
Zeidy loves music, nature, and traveling with her family. The great gift that God gave her is her 2 children. She has worked for 18 years in the Administrative and Financial area, as well as in Human Resources. She has had the opportunity to work in various branches of the European and Brazilian machinery sales industry for the manufacture of footwear, import of sporting goods of major brands. In the Pharmaceutical industry, she worked as a quality control supervisor for different medications. Today she works within the Rana Labs Guatemala family, a beautiful and satisfying experience, full of challenges, learning and beautiful moments with a great team!
The What

What We Do

Rana Labs, LLC is a HUBZone certified small business digital media agency with a mission: to tell a genuine authentic story with every product we create. We develop websites, produce videos and provide digital media trainings for clients and, in all of our work, we empower the future digital storytellers of our world. We are seasoned experts in production and work on everything from television to promotional content for major foundations, USAID, for-profit and nonprofit organizations.